Dictionnaire méthodologique du marketing / Guy Serraf ; pref. Philip Kotler ; posf. François Boyer
Main Author Serraf, Guy Secondary Author Kotler, PhilipBoyer, François Language Francês. Country França. Publication Paris : Les Éditions d'Organisation, 1985 Description 271, [1] p. ; 24 cm Series Adetem marketing demain ISBN 2708106244 Topical name Marketing - [Dicionários] CDU 658.8(038)
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Monografia | SER 658.8(038) 6897 CE | Available | CE6897 |
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